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What is unified commerce?

u - ni - fied com - merce
noun

Unified commerce is a smart way of doing business where different ways of shopping (online, in-store, mobile, etc.) all work together smoothly. The goal is to make sure customers get the same great experience no matter how they choose to connect with a brand. This approach is like connecting all the dots, sharing information instantly, making sure products are available when and where they're needed and treating each customer as a unique individual. It also ensures that customers are recognized within a brand's systems when they cross channels, for example when crossing from a digital to an in-person outlet or vice versa, for a more streamlined, familiar experience. As a result, people feel happier with their shopping and the business runs more smoothly.