Site Navigation

What is omnichannel?

om - ni - chan - nel
noun

Omnichannel refers to a seamless and integrated method of doing business that ensures customers enjoy a consistent and connected journey across a multitude of platforms, both online and offline. This approach recognizes the diverse ways customers interact with a brand and aims to create a cohesive experience that enhances their engagement and satisfaction throughout their shopping journey.

Imagine a journey where, regardless of browsing online or visiting your store in person, everything feels connected and smooth. This is what omnichannel is all about: recognizing that people interact with your brand in different ways and making sure their experience is consistently great, from start to finish. For example, the customer may start the shopping journey on one channel, and conclude it on a different channel, without experiencing friction. Omnichannel is aimed at keeping customers engaged and satisfied every step of the way in their shopping adventure.