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What is involuntary churn ?

in - vol - un - tar - y churn
noun

Involuntary churn refers to the situation in which customers discontinue using a merchant's products or services due to factors beyond the customer's control. One of the primary reasons for this loss of recurring revenue is payment authorization failure. To counteract involuntary churn, effective customer retention strategies employ a blend of techniques and rely on advanced monitoring and analytics tools to continuously enhance their approaches.

Preventative strategies encompass managing various currencies, utilizing intelligent payment routing, implementing dynamic 3D secure technology, providing account update services for expired cards, employing intelligent retry logic and integrating dunning procedures to address challenging payment declines. Collectively, these tools are instrumental in preserving customer loyalty and ensuring the sustainability of revenue streams.