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What is geolocation?

ge - o - lo - ca - tion
noun

Geolocation refers to a software-based technique designed to pinpoint the precise geographic location of a device connected to the Internet. Various geolocation technologies, including IP addresses, GPS, Bluetooth and WiFi, are available in different forms to enable location identification. One of the significant applications of IP geolocation technology is in international online sales, where it plays a pivotal role in providing users with an automatic localized experience. This includes adjusting language settings, displaying appropriate currencies, offering suitable payment methods and streamlining the order process, among other features.

GeoIP detection also finds utility in tools like store finders, store pickup services and inventory check applications, which enhance customer experiences by tailoring recommendations based on their geographical location. This capability is especially valuable in delivering a seamless omnichannel shopping experience. Additionally, financial institutions employ GeoIP databases as part of their fraud detection toolkit to enhance security measures.