Site Navigation

What is a conversion rate?

con - ver - sion rate
noun

A conversion rate is a crucial metric that quantifies the effectiveness of a webpage or campaign by measuring the percentage of individuals or visitors who successfully complete a specific, desired action. This action could encompass various objectives, such as making a purchase, submitting forms, downloading content, initiating a phone call or engaging with a website for an extended period. In essence, the conversion rate provides valuable insights into how well a webpage or campaign is performing in terms of motivating its audience to take the intended actions.
 

How does conversion rate work?

 
A conversion rate is determined by the actions taken by visitors, such as making a purchase, completing and submitting forms, downloading content, placing a phone call or spending an extended amount of time on a website. To calculate the conversion rate, you simply divide the number of conversions by the total number of visitors or interactions.