Problem Statement:
The furniture retailer wanted to expand the accepted payment methods for their brick-and-mortar and eCommerce operations to resonate more with their target market.
The Results:
Instant results! With zero marketing effort, the retailer has seen a sizeable uptick in PayPal usage as the payment method, accounting for 10% of total transactions after less than 48 hours. Customers are recognizing the PayPal brand value at checkout and choosing their preferred payment method to pay for their purchases.
Takeaway:
Shoppers expect merchants to accept a variety of payment methods, and they’ll choose the way they’ll pay after seeing what’s available. While online and in-store experiences continue to have disparity, merchants ought to deliver consistent payment experiences across their channels. Online usage will provide you powerful insights and provide a glimpse of the potential stickiness and impact of an in-store APM implementation.
With Verifone’s APM solution, integrate once and enable as many or as little APMs as your business requires. We take the onus of completing the necessary integration work between our systems and the APM scheme. With the growing number of Verifone’s APM partners, we’re helping streamline the process so you can innovate quicker at the point of decision.
Our value proposition enables the merchant to leverage one provider for online & in-store with one common portal and one common set of reports to effectively manage their business. This allows any merchant to focus more on selling their goods and rendering services, rather than having to build their own disparate integrations to the multiple APM players both for in-store & online transactions.
Contact your Verifone Account Executive or click here to start your APM journey today!
