What is a checkout?
check - out
nounCheckout refers to the final stage of a customer's journey in making a purchase, whether it's in a physical retail store or during an online shopping experience. It is the point at which the customer confirms their selection of products or services and proceeds to pay for them. The term can be applied to both traditional brick-and-mortar stores and e-commerce websites.
How does the checkout process work?
In a physical store, the checkout refers to the area or location where customers bring their selected items for payment or around the store with by employing mPOS solutions. The checkout area typically includes cash registers, point-of-sale (POS) terminals, barcode scanners, and other equipment used to process payments and complete the transaction. Customers may line up at the checkout counter, where store employees or cashiers scan the items, calculate the total cost, and accept various forms of payment, such as cash, credit cards, or mobile payments. After payment is made, the customer receives a receipt, and the transaction is completed.
In the context of eCommerce, the checkout is the final step of the online shopping process on the retailer's website or app. The checkout process begins with the presentation of a page displaying all items added to the shopping cart and concludes once the customer has successfully submitted their order. The constant optimization of the checkout is important for ensuring a seamless and efficient shopping experience.
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